Proposal Writing

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Course Overview

Effective proposal writing is critical to success in business. This Training gives you proven techniques and skills to help you write proposals to get the results you want. Discover the secrets; learn what to do to and what not to do. Plan a strategy and master the art of persuasion by building compelling arguments that focus on reader-centred writing, which produce documents reviewers want to read. Win the work, get the grant or have the green light for your next project!

Course Content


  • Introduction to class
  • Expectation setting and Class Agenda
  • Introduction to Proposal Writing


  • Let's Discuss - Writting best practices
  • Proposal Writing Best practices - Writing
  • Proposal Writing Best practices - Editing
  • Proposal Writing Best practices - Refining
  • Proposal Writing Best practices - Re-writing
  • Proposal Writing Best practices - Formatting

Exercise - Preliminary

  • Writing Exercise/Quiz/Question Answers

Proposal Strategy

  • Proposal Strategy - How to Craft a Unique Value Proposition
  • Proposal Strategy - How to Write a Winning Sales Proposal
  • Executive summary best practices
  • Crafting a perfect elevator pitch

Crafting Proposals

  • Recap
  • Crafting a Winning Proposal
  • Writing an Effective Cover Letter
  • Proposal Review and Quality Management

Proposal Management

  • Introduction to Proposal Management
  • Supporting team as a proposal writer
  • Writing for a global audience

Proposal Formatting

  • Proposal Writing
  • Use of Tables and callouts
  • Usage of Headings and captions
  • Usage of Headings and captions
  • Packaging and Production Support

Customer Reviews

Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.


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