Advanced Brand Management

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Course Overview

Successful 'challenger' brands involves a healthy appetite for disrupting the status quo, challenging the conventions, and behaving as a perpetual start-up. During this Advanced Brand Management course you will build a practical understanding of how 'challenger' (or restless leader) brands, such as Audi, Apple, ING Direct, Nudie, Starbucks, and Virgin passionately follow their own set of rules and way of behaving in order to effectively compete against the market leader.

Course Content

  • Challengers v's Leaders - Thinking & Behaving Differently
  • Challenger Brand Model - The Eight Credos
  • Branding Application' Workshop/s - Test-driving key concepts

Customer Reviews

Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.


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