Search for Training

Brand Management

Course Overview


The Brand Management training course defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. In this course you will build a 'real world' understanding of how to achieve brand leadership, articulate a brand's essence, create a brand wheel, evaluate various brand architecture & portfolio options - for both intangible and tangible brand offerings.

Course Content


  • Brand Leadership - Philosophy & Approach
  • Brand Identity - Cornerstone of Brand Strategy
  • Brand Building - Internal & External to the Organisation
  • Brand Architecture - Getting the Team to Play Together

Customer Reviews


Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.
-Waseem

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.
-Tanmoy

...more
Share:

For Batch Details
Call us at: +91 7259222234

Not sure? Consult Our Experts

What is the sum of 4 + 6? (security question)

Looking for a Training for

Myself

My Team/Organization

I agree to be contacted over mail or phone

or
Call us at: +91 7259222234

Subscribe to our weekly newsletter