Brand Management

• Course Overview
• Course Content
• Customer Reviews

Course Overview

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The Brand Management training course defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. In this course you will build a 'real world' understanding of how to achieve brand leadership, articulate a brand's essence, create a brand wheel, evaluate various brand architecture & portfolio options - for both intangible and tangible brand offerings.

Course Content

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• Brand Leadership - Philosophy & Approach
• Brand Identity - Cornerstone of Brand Strategy
• Brand Building - Internal & External to the Organisation
• Brand Architecture - Getting the Team to Play Together

Customer Reviews

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