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Adobe Target: Recommendations and Cross Selling

Course Overview


The Adobe Target: Recommendations and Cross Selling training course teaches new users the fundamental operations of Recommendations and Cross Selling so that they can suggest the most popular and compelling products, articles, downloads - and other content - to web site visitors. This course lays the groundwork so that Participants walk away with a working knowledge of how to plan, build and execute recommendations, how to correctly read and interpret test results, and how to continue to refine their recommendation strategies in order to improve as an optimization organization.

Course Content


Introduction
Quick Start

  • Algorithms
  • Templates
  • Locations

Understanding Algorithms
Configuring Recommendations

  • Targeting
  • Catalogs
  • Conditions
  • Templates & locations
  • A/B versus Optimizing
  • Segments
  • Quality Assurance

Interpreting Results

  • Reports
  • Confidence Level
  • Guidelines

Templates

  • HTML
  • Flash
  • The Backup Recommendation

Additional Types and Features

  • Location Tests
  • Download Only

Settings

  • Global Exclusions
  • Entity Feeds
  • Entity Uploads

Q & A and Wrap-up

  • Training Review
  • Summary questions

Customer Reviews


Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.
-Waseem

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.
-Tanmoy

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