Introduction to Web Analytics
Reports & Analytics Basics
Exploring the Interface
Calculated Metrics
Visitor Acquisition Reports
Visitor Activity and Content Consumption Reports
Visitor Retention and Growth
Segmentation and Breakdowns
Adding Context to Reports
Distributing Reports
Dashboards
Learn the Fundamentals of Reports & Analytics
Understanding Key Business Requirements (KBRs)
Understanding Key Performance Indicators (KPIs)
Analyzing Traffic, Conversion and Path reports
Breaking down and Segmenting Reports
Calculated Metrics
Creating and Managing Dashboards
Creating Targets and Calendar Events
Saving and Sharing Reports
