Adobe Reports & Analytics User

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Course Overview

In Adobe Reports & Analytics User training course Participants will learn how the reporting interface and navigation work, how to run reports to get the answers they are looking for, and how to configure reports for effective decision-making. They will learn how to distribute reports, create useful dashboards and segment participants data so that they can get the right information to the right people at the right time.

Course Content

Introduction to Web Analytics
Reports & Analytics Basics
Exploring the Interface
Calculated Metrics
Visitor Acquisition Reports

  • GeoSegmentation, Technology and Visitor Profile Reports

Visitor Activity and Content Consumption Reports

  • Site Content, Video and Mobile Reports
  • Path and Product Reports

Visitor Retention and Growth
Segmentation and Breakdowns
Adding Context to Reports
Distributing Reports
Learn the Fundamentals of Reports & Analytics
Understanding Key Business Requirements (KBRs)
Understanding Key Performance Indicators (KPIs)
Analyzing Traffic, Conversion and Path reports
Breaking down and Segmenting Reports
Calculated Metrics
Creating and Managing Dashboards
Creating Targets and Calendar Events
Saving and Sharing Reports

Customer Reviews

Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.


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