Adobe Analytics: Digital Analyst Training Syllabus

Curriculum Designed by Experts

  • Role of the Analyst
  • Web Analytics Challenges
  • Optimization Framework for Success
  • Identifying KPIs and Measurement
  • Data Segmentation
  • Advanced Data Analysis Tools
  • Content Analysis: Page, Content Affinity, Featured Content, Navigation,Mobile, Video, Internal Search
  • Conversion Analysis: Macro & Micro Conversion, Fallout & Pathing Analysis, Product Merchandising
  • Campaigns, SEM, SEO
  • Social Media
  • Customer Loyalty & Retention
  • Visitor Segmentation
  • Vertical Specialization
  • Optimization
  • Creating a Data-driven Organization
  • Class presentations

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