Adobe Analytics: Digital Analyst

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Course Overview

Adobe Digital Analyst training course focuses on giving participants the knowledge and skills to enable participants to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This course has been designed to provide participants with the broadest possible view without sacrificing attention to very specific reporting and data interpretation scenarios.

Course Content

  • Role of the Analyst
  • Web Analytics Challenges
  • Optimization Framework for Success
  • Identifying KPIs and Measurement
  • Data Segmentation
  • Advanced Data Analysis Tools
  • Content Analysis: Page, Content Affinity, Featured Content, Navigation,Mobile, Video, Internal Search
  • Conversion Analysis: Macro & Micro Conversion, Fallout & Pathing Analysis, Product Merchandising
  • Campaigns, SEM, SEO
  • Social Media
  • Customer Loyalty & Retention
  • Visitor Segmentation
  • Vertical Specialization
  • Optimization
  • Creating a Data-driven Organization
  • Class presentations

Customer Reviews

Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.


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