Adobe Analytics: Data Workbench Analyst ACE

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Course Overview

Adobe Data Workbench Analyst ACE training course provides in-depth training for business analysts who want to become expert end users of Data Workbench. It begins with an introduction to Data Workbench's architecture, core concepts, terminology and data structures. Next, it moves into a comprehensive overview of the entire user interface, including all tabs, workspaces and contextual menus. The Data Workbench dataset schema - including coverage of the dimension types from an analytical perspective - is presented with examples. Correct data interpretation is taught by detailed examination of the dynamic selection functionality, and a strategy is recommended for translating plain English business questions into meaningful workspaces. Next, the course moves into segment creation, report publishing and distribution, and using the filter editor to hone queries to answer sophisticated and complex business questions. The course also explains all key visualization types, providing special focus on path browsers and process maps. This course is strongly augmented by dedicated, hands-on lab work, during which time participants walk step by step through exercises that reinforce the topics covered during lectures. A comprehensive exam provides Participants with an opportunity to demonstrate mastery of course content.

Course Content

  • Introduction
  • Core Concepts and Terminology
  • Interface, Navigation, Menus
  • Dataset Schema and Dimension Types
  • Interpreting Selections
  • Answering Business Questions
  • Creating Segments
  • Analysis Visualizations, including Path Browsers and Process Maps
  • Publishing/Distributing Reports
  • Creating Metrics
  • Customizing the Application Structure
  • Understanding Visitors by Session
  • Filter Editor
  • Worksheets
  • Latency Tables
  • Detail Tables
  • Scientific analysis visualizations

Customer Reviews

Thanks to Xpertised and the tutor who walked me through all the topics with Practical exposure which is helping me in my current project.

Course was quite helpful in terms of understanding of concepts and practicality. Its really a very friendly environment to learn. The timing were mutually chosen, as we both are working professional. I am quite satisfied with the course.


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