Instructor-led Search Engine Marketing live Online Training Schedule

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Price: ₹
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30,000.00 Duration: 40 Hours
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About your Search Engine Marketing Training

Skills Covered

Keyword research and selection
Ad creation and campaign management
Bid management and budgeting
Ad performance optimization
Landing page design and optimization
Performance tracking and analytics

Tools Covered

Google Ads
Bing Ads
Google Keyword Planner
SEMrush
Ahrefs
Google Analytics

Search Engine Marketing Training Syllabus

Curriculum Designed by Experts

Introduction to Search Engine Marketing
Topics
  • Overview of SEM and its importance
  • Difference between SEO and SEM
  • Key concepts and terminology in SEM
Topics
  • Importance of keyword research
  • Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs)
  • Selecting target keywords and match types
  • Negative keywords and their importance
Topics
  • Setting up Google Ads and Bing Ads accounts
  • Structuring campaigns and ad groups
  • Writing compelling ad copy
  • Using ad extensions to enhance ads
Topics
  • Understanding bid strategies (manual, automated)
  • Setting bids for keywords and ad placements
  • Budget allocation and management
  • Using bid adjustments and modifiers
Topics
  • Understanding Quality Score and its impact
  • Techniques for improving ad relevance and Quality Score
  • A/B testing for ads and landing pages
  • Optimization strategies for better ROI
Topics
  • Designing effective landing pages
  • Elements of a high-converting landing page
  • Using A/B testing for landing page optimization
  • Measuring and improving landing page performance
Topics
  • Setting up conversion tracking in Google Ads
  • Using Google Analytics for SEM analysis
  • Key metrics to track in SEM campaigns
  • Creating and interpreting performance reports
Topics
  • Remarketing and retargeting strategies
  • Using display network for SEM
  • Shopping ads and product listing ads
  • Mobile search advertising
Topics
  • Developing and managing a comprehensive SEM campaign
  • Performing keyword research and ad creation
  • Optimizing bids, ads, and landing pages
  • Analyzing and reporting on SEM performance

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Why Search Engine Marketing Training From Xpertised Learning

Live Interactive Classes

  • Top-Tier Trainers
  • Real Time Guidance by Industrial Experts
  • In Class Doubt Clearance

Resource Access

  • Life Time Access to Resource Library

Support

  • One-to-One Lab and Training Assistance
  • Help Desk Support
  • Doubt Clearance in Real-time

Project Based Learning

  • Labs and Learning Based from Industrial Experts
  • Learning Based on Project Scenarios

Certification

  • Xpertised Learning Training Certificate
  • Certificate of Completion

Labs

  • Cloud based Labs *Labs based on course requirement only

Search Engine Marketing Training Details

This course offers in-depth training on SEM strategies, tools, and techniques. Participants will learn how to create effective paid search campaigns, optimize ad performance, and analyze results using SEM tools and platforms. The course includes hands-on projects and real-world examples to ensure practical understanding and application of SEM concepts.

  • Gain proficiency in search engine marketing (SEM), enhancing your ability to drive targeted traffic and improve online visibility.
  • Boost your career opportunities by mastering SEM techniques, making you a valuable asset for roles in digital marketing and advertising.
  • Stay relevant in the business world by acquiring advanced SEM skills, ensuring your ability to create effective online marketing campaigns.
  • Comprehensive understanding of SEM strategies and tools.
  • Hands-on experience in managing and optimizing SEM campaigns.
  • Improved job prospects in the field of digital marketing and SEM.
  • Keyword research and selection
  • Ad creation and campaign management
  • Bid management and budgeting
  • Ad performance optimization
  • Landing page design and optimization
  • Performance tracking and analytics
  • Google Ads
  • Bing Ads
  • Google Keyword Planner
  • SEMrush
  • Ahrefs
  • Google Analytics
  • To provide a thorough understanding of SEM strategies and techniques.
  • To equip participants with the skills to create and manage SEM campaigns.
  • To prepare participants for real-world challenges in search engine marketing.
  • Aspiring digital marketers
  • Business owners and entrepreneurs
  • Marketing professionals looking to enhance their SEM skills
  • Anyone interested in learning paid search advertising
  • No formal prerequisites, but basic computer and internet skills are beneficial.
  • How to develop and execute SEM strategies.
  • Techniques for keyword research and ad creation.
  • Best practices for bid management and optimization.
  • Methods for tracking and analyzing SEM performance.
  • A computer with internet access.
  • Access to SEM tools and platforms (some may require subscriptions).
  • Roles such as SEM Specialist, PPC Specialist, Digital Marketing Analyst, and Search Engine Marketing Manager.
  • Opportunities in various industries including IT services, tech companies, marketing agencies, and e-commerce businesses.

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