Instructor-led Google Digital Marketing & E-commerce Professional live Online Training Schedule

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50,000.00 Duration: 65 Hours
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About your Google Digital Marketing & E-commerce Professional Training

Skills Covered

Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay-Per-Click (PPC) Advertising
Email Marketing
Web Analytics
E-commerce management
Customer Relationship Management (CRM)

Tools Covered

Google Analytics
Google Ads
Google Search Console
Google Tag Manager
Google Shopping and Merchant Center
Google My Business
Email marketing tools (e.g., MailChimp)
Social media management tools (e.g., Hootsuite)

Google Digital Marketing & E-commerce Professional Training Syllabus

Curriculum Designed by Experts

Introduction to Digital Marketing and E-commerce
Topics
  • Overview of digital marketing and e-commerce
  • Importance and benefits of digital marketing and e-commerce
  • Key concepts and terminology
Topics
  • Understanding search engines and algorithms
  • On-page and off-page SEO techniques
  • Keyword research and optimization
  • Using Google Search Console and Analytics
Topics
  • Developing a content marketing strategy
  • Creating and curating engaging content
  • Content distribution channels
  • Measuring content performance with Google Analytics
Topics
  • Overview of social media platforms
  • Creating social media marketing strategies
  • Social media advertising with Google Ads and other platforms
  • Social media analytics and management tools
Topics
  • Introduction to PPC advertising
  • Google Ads setup and management
  • Creating effective ad campaigns
  • PPC metrics and optimization
Topics
  • Building and managing email lists
  • Creating email marketing campaigns
  • Email automation and personalization
  • Measuring email campaign performance
Topics
  • Introduction to web analytics
  • Setting up and using Google Analytics
  • Analyzing website traffic and user behavior
  • Creating reports and dashboards
Topics
  • Introduction to e-commerce
  • Setting up an online store
  • Product listing and inventory management
  • Payment gateways and order management
Topics
  • Driving traffic to your online store
  • Conversion rate optimization
  • Retargeting and remarketing strategies
  • Using Google Shopping and Merchant Center
Topics
  • Understanding CRM concepts
  • Using CRM tools for customer engagement
  • Managing customer data and interactions
  • Enhancing customer experience and retention
Topics
  • Developing and executing a comprehensive digital marketing campaign
  • Creating and optimizing SEO strategies
  • Managing social media and PPC campaigns
  • Setting up and managing an online store
  • Analyzing and reporting on digital marketing and e-commerce performance

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Why Google Digital Marketing & E-commerce Professional Training From Xpertised Learning

Live Interactive Classes

  • Top-Tier Trainers
  • Real Time Guidance by Industrial Experts
  • In Class Doubt Clearance

Resource Access

  • Life Time Access to Resource Library

Support

  • One-to-One Lab and Training Assistance
  • Help Desk Support
  • Doubt Clearance in Real-time

Project Based Learning

  • Labs and Learning Based from Industrial Experts
  • Learning Based on Project Scenarios

Certification

  • Xpertised Learning Training Certificate
  • Certificate of Completion

Labs

  • Cloud based Labs *Labs based on course requirement only

Google Digital Marketing & E-commerce Professional Training Details

This course covers all aspects of digital marketing and e-commerce, from foundational concepts to advanced strategies. Participants will learn how to create effective digital marketing campaigns, optimize websites for search engines, leverage social media platforms, manage e-commerce operations, and analyze marketing performance using Google's tools and platforms.

  • Gain comprehensive skills in digital marketing and e-commerce, enhancing your ability to create and execute successful online strategies.
  • Boost your career opportunities by mastering Google’s digital marketing tools, making you a valuable asset for roles in marketing and e-commerce.
  • Stay competitive in the business world by acquiring advanced digital marketing skills, ensuring your ability to drive online growth and engagement.
  • Comprehensive understanding of digital marketing and e-commerce concepts.
  • Hands-on experience with Google's tools and platforms.
  • Improved job prospects in the field of digital marketing and e-commerce.
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Web Analytics
  • E-commerce management
  • Customer Relationship Management (CRM)
  • Google Analytics
  • Google Ads
  • Google Search Console
  • Google Tag Manager
  • Google Shopping and Merchant Center
  • Google My Business
  • Email marketing tools (e.g., MailChimp)
  • Social media management tools (e.g., Hootsuite)
  • To provide a thorough understanding of digital marketing and e-commerce strategies and tools.
  • To equip participants with the skills to create and manage digital marketing campaigns and e-commerce operations.
  • To prepare participants for real-world challenges in digital marketing and e-commerce.
  • Aspiring digital marketers
  • E-commerce professionals and business owners
  • Marketing professionals looking to enhance their digital marketing skills
  • Anyone interested in learning digital marketing and e-commerce
  • No formal prerequisites, but basic computer and internet skills are beneficial.
  • How to develop and execute digital marketing strategies.
  • Techniques for optimizing websites and content for search engines.
  • Best practices for managing social media, PPC campaigns, and e-commerce operations.
  • Methods for analyzing and reporting on digital marketing and e-commerce performance.
  • A computer with internet access.
  • Access to Google's tools and platforms (some may require subscriptions).
  • Roles such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, PPC Specialist, E-commerce Manager, and CRM Specialist.
  • Opportunities in various industries including IT services, tech companies, marketing agencies, and e-commerce businesses.

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