Instructor-led Digital Marketing Specialization live Online Training Schedule

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Price:
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45,000.00
Duration: 50 Hours

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About your Digital Marketing Specialization Training

Skills Covered

Tools Covered

Digital Marketing Specialization Training Syllabus

Curriculum Designed by Experts

Topics
  • Overview of digital marketing
  • Importance and benefits of digital marketing
  • Key concepts and terminology
Topics
  • Understanding search engines and algorithms
  • On-page and off-page SEO techniques
  • Keyword research and optimization
  • SEO tools and analytics
Topics
  • Developing a content marketing strategy
  • Creating and curating engaging content
  • Content distribution channels
  • Measuring content performance
Topics
  • Overview of social media platforms
  • Creating social media marketing strategies
  • Social media advertising and promotions
  • Social media analytics and management tools
Topics
  • Introduction to PPC advertising
  • Google Ads and Bing Ads
  • Creating effective ad campaigns
  • PPC metrics and optimization
Topics
  • Building and managing email lists
  • Creating email marketing campaigns
  • Email automation and personalization
  • Measuring email campaign performance
Topics
  • Introduction to web analytics
  • Setting up and using Google Analytics
  • Analyzing website traffic and user behavior
  • Creating reports and dashboards
Topics
  • Understanding affiliate marketing
  • Setting up and managing affiliate programs
  • Best practices for affiliate marketing
  • Measuring affiliate performance
Topics
  • Mobile marketing strategies
  • SMS and app-based marketing
  • Mobile advertising and promotions
  • Mobile analytics
Topics
  • Understanding conversion rate optimization
  • Techniques for improving conversion rates
  • A/B testing and multivariate testing
  • Tools for CRO
Topics
  • Developing and executing a comprehensive digital marketing campaign
  • Creating and optimizing SEO strategies
  • Managing social media and PPC campaigns
  • Analyzing and reporting on digital marketing performance

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Why Digital Marketing Specialization Training From Xpertised Learning

Live Interactive Classes

  • Top-Tier Trainers
  • Real Time Guidance by Industrial Experts
  • In Class Doubt Clearance

Resource Access

  • Life Time Access to Resource Library

Support

  • One-to-One Lab and Training Assistance
  • Help Desk Support
  • Doubt Clearance in Real-time

Project Based Learning

  • Labs and Learning Based from Industrial Experts
  • Learning Based on Project Scenarios

Certification

  • Xpertised Learning Training Certificate
  • Certificate of Completion

Labs

  • Cloud based Labs *Labs based on course requirement only

Digital Marketing Specialization Training Details

This course offers in-depth training on digital marketing strategies, tools, and techniques. Participants will learn how to create effective digital marketing campaigns, optimize websites for search engines, leverage social media platforms, and analyze marketing performance. The course includes hands-on projects and real-world examples to ensure practical understanding and application of digital marketing concepts.

  • Develop proficiency in digital marketing, enhancing your ability to create and execute effective online marketing strategies.
  • Boost your career prospects by mastering digital marketing techniques, making you a valuable asset for roles in marketing and advertising.
  • Stay competitive in the business world by acquiring advanced digital marketing skills, ensuring your ability to contribute to successful marketing campaigns.
  • Comprehensive understanding of digital marketing concepts and techniques.
  • Hands-on experience with digital marketing tools and platforms.
  • Improved job prospects in the field of digital marketing.
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Web Analytics
  • Affiliate Marketing
  • Mobile Marketing
  • Conversion Rate Optimization (CRO)
  • Google Analytics
  • Google Ads
  • Facebook Ads Manager
  • Hootsuite
  • MailChimp
  • SEMrush
  • Ahrefs
  • Moz
  • Buffer
  • To provide a thorough understanding of digital marketing strategies and tools.
  • To equip participants with the skills to create and manage digital marketing campaigns.
  • To prepare participants for real-world challenges in digital marketing.
  • Aspiring digital marketers
  • Business owners and entrepreneurs
  • Marketing professionals looking to enhance their digital marketing skills
  • Anyone interested in learning digital marketing
  • No formal prerequisites, but basic computer and internet skills are beneficial.
  • How to develop and execute digital marketing strategies.
  • Techniques for optimizing websites and content for search engines.
  • Best practices for managing social media and PPC campaigns.
  • Methods for analyzing and reporting on digital marketing performance.
  • A computer with internet access.
  • Access to digital marketing tools and platforms (some may require subscriptions).
  • Roles such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, PPC Specialist, and Content Marketing Manager.
  • Opportunities in various industries including IT services, tech companies, marketing agencies, and e-commerce.

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